As a storytelling facilitator, I help people create and tell their stories. But the best part?
At the end of every workshop, I get to hear them.
There’s something magical about being in a room full of smart, thoughtful people telling stories. Each one offers a fresh perspective or a new way of seeing the world. I might walk in expecting to teach, but I always leave having learned something.
And here’s the thing—storytelling isn’t just an art; it’s a business skill.
When leaders tell compelling stories:
sales teams connect with customers on a deeper level
productivity increases because employees feel a stronger sense of purpose
workplace culture improves because stories build empathy and trust
People remember stories far more than facts or data.
A story about your granny’s love and guidance and how it defined your life can have a huge impact.
Your granny is a lot more interesting than just the facts. We want to picture her. We want to smell the cookies. We want to feel that granny love.
And, the more stories I hear, the better I get at storytelling myself. I pick up on emotions and unexpected turns of phrase that make a story land. I watch how different people react and what sparks connection.
Storytelling isn’t a solo act—it’s a shared experience.
And every workshop reminds me that the best way to grow as a storyteller is to listen and let myself be inspired. Because great storytelling doesn’t just make a difference in a workshop—it can transform your businesses if you decide to go for it.
(Thank you to the Harvard Executive Education participants who let me teach them and vice versa.)
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